San Jose Options – Trademarks and Copyrights Usage Guidelines

Unauthorized Use of San Jose Options Trademarks

1. San Jose Options Logo and San Jose Options owned Graphic Symbols: You may not use the San Jose Options Logo or any other San Jose Options owned graphic symbol, logo, or icon on or in connection with web sites, products, packaging, manuals, promotional/advertising materials, or for any other purpose except pursuant to an express written trademark license from San Jose Options.
2. Variations, Takeoffs or Abbreviations: You may not use an image of a real San Jose Options or other variation of the San Jose Options logo for any purpose. Third parties cannot use a variation, phonetic equivalent, foreign language equivalent, takeoff, or abbreviation of San Jose Options trademark for any purpose.
3. Disparaging Manner: You may not use a San Jose Options trademark or any other San Jose Options-owned graphic symbol, logo, or icon in a disparaging manner.
4. Company, Product, or Service Name: You may not use or register, in whole or in part, San Jose Options, SJ Troo, or any other San Jose Options trademark, including San Jose Options owned graphic symbols, logos, icons, or an alteration thereof, as or as part of a company name, trade name, product name, or service name except as specifically noted in these guidelines.
5. Merchandise Items: You may not manufacture, sell or give-away merchandise items, such as T-shirts and mugs, bearing San Jose Options, SJ Troo, or any other San Jose Options trademark, including symbols, logos, or icons, except pursuant to an express written trademark license from San Jose Options.
6. Endorsement or Sponsorship: You may not use San Jose Options, SJ Options, SJ Troo, or any other San Jose Options trademark, including San Jose Options-owned graphic symbols/logos, or icons, in a manner that would imply San Jose Options’s affiliation with or endorsement, sponsorship, or support of a third party product or service.
7. Slogans and Taglines: You may not use or imitate a San Jose Options slogan or tagline.
8. San Jose Options’s Trade Dress: You may not imitate the distinctive San Jose Options web site design, logos, or typefaces.
9. Domain Names & Url’s: You may not use an identical or virtually identical San Jose Options trademarks as a second level domain name or in any url unless in a non-commercial, positive way, and with our written consent to do so.

The “SJ Troo”, “SJ Options”, “Max Safety, Max Reward”, “Your Options Just Got Better”, “Put Reality Into Your Options”, “DV Ratio”, “Diggit” “Vega Multiplier”, and “Put Your Options Into Perspective” Trademarks

1. You may not use the aforementioned trademarks standing alone except to denote or refer to the San Jose Options services or products.
2. You may not use aforementioned trademarks in your product name, company name, trade name, or service name.

Rules for Proper Use of San Jose Options Trademarks

1. Trademarks are adjectives used to modify nouns; the noun is the generic name of a product or service.
2. An appropriate generic term must appear after the trademark the first time it appears in a printed piece, and as often as is reasonable after that.
3. Always spell and capitalize San Jose Options’ trademarks. Do not shorten or abbreviate San Jose Options product names. Do not make up names that contain San Jose Options trademarks.

Authorized Use of San Jose Options Trademarks

1. Web Sites: Web sites that serve only as noncommercial electronic informational forums concerning a San Jose Options product or technology may use the appropriate San Jose Options word mark, provided such use complies with the guidelines set forth above.
2. Advertising, Promotional, and Sales Materials: Only San Jose Options may use the San Jose Options Logo in advertising, promotional, and sales materials.
3. Publications, Seminars, and Conferences: You may use a San Jose Options word mark in connection with book titles, magazines, periodicals, seminars, or conferences provided you comply with the following requirements:

• a. The use is referential and less prominent than the rest of the title.
• b. The use reflects favorably on both San Jose Options and San Jose Options products or technology.
• c. Your name and logo appear more prominent than the San Jose Options word mark on all printed materials related to the publication, seminar or conference.
• d. The San Jose Options logo or any other San Jose Options-owned graphic symbol, logo, icon or image does not appear on or in the publication or on any materials related to the publication, seminar, or conference without express written permission from San Jose Options.
• e. A disclaimer of sponsorship, affiliation, or endorsement by San Jose Options, similar to the following, is included on the publication and on all related printed materials: “(Title) is an independent (publication) and has not been authorized, sponsored, or otherwise approved by San Jose Options Inc.”
• f. A trademark attribution notice is included in the credit section giving notice of San Jose Options’ ownership of its trademark(s).